![]() It’s one thing for Google to design it so that there are fewer clicks. That would tell us where users really stand with clicks and how much trouble we might be in going forward. For that, Mordy would love to see someone put out data on the number of searches where no click is expected at the onset. The Jumpshot data on the number of clickless searches is super telling, super informative, but it doesn't get to the heart of the issue nor does it tell us the extent of the issue in the long run. Mordy would love to see the growth in the number of users who never expect to make a click once they get to a SERP. Meaning, we’d really like to know how many users are starting their search without any intention to click on anything. The issue is not Google and its plan for world domination per se… it’s how Google’s plans to change user perception. One, Mordy thinks the data on the no-click searches is great but doesn’t fully illuminate the extent of the problem. So for many, the Featured Snippet seems to be the last ray of hope.īefore we continue, a few quick points on this. There’s some amazing data out there from Rand Fiskin over at SparkToro and Jumpshot showing that nearly half… half of all Google searches don’t result in a click. Google’s walled garden is upon us and we see Featured Snippets as the chink in the armor. The funny thing is that we see Featured Snippets in a way as a hack. We all know that the hottest SERP feature on the planet is Featured Snippets. Why There’s No Gaming Google and Why You Shouldn’t Even Try Plus, is your SEO strategy playing right into Google’s hands? The state of the man himself, we get into what it’s like to be Barry Schwartz!.The state of Google and its approach to search and the SEOs who optimize for search.The state of the SEO industry according to Barry. ![]() This week the brilliant, the magnificent, the noble, Barry Schwartz will talk SEO shop with us as we get into: Summary of Episode 38: The In Search SEO Podcast Has Google just gotten so big that it needs oversite? Would governmental oversite even work? Would it be helpful? Let us know what you think!
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